Sidra has been a brand name from a sound background of Qatar Fuel- WOQOD a company created through Emiri decree.Sidra has all the product lines to cater to the needs of the consumers which includes refreshments, snacks, biscuits, water, confectioneries, magazine, newspaper, toiletries - deodorants, various accessories, gifts, personal grooming, sunglasses and floral supplies. In Sidra stores we maintain the highest standard of hygiene & hospitality. Moreover, Sidra is most preferred both by Qataris & expatriates.WOQOD started Sidra Convenience store in the Year 2006.Current Network Profile -31 Sidra Branded Stores with WOQOD Fuel Station3 Sidra Standalone Convenience Stores on Successful Business ModelNew Strategy -Developed Partnerships with Branded Coffee, Bakery and Ice Cream. Features of Sidra:Open 24 hoursOffers goods and servicesFresh Bakery and CoffeeLaundry and Mail ServicesFood and Non Food Merchandise Excellent Customer ServiceOne Stop Shop for your Daily NeedsOne price policy in all our stores. Products & Services Offered: Food Service • Beverages (Hot and Cold)• Fast-food ( Sandwiches, Rice Meals)• Bread and Bakery ProductsFood• Food Grocery• Beverages• Cookies, Snack and Confectionery• Frozen FoodsNon-Food• Non Food Grocery• General Merchandise• Health & Beauty• News And MagazinesCommunication• Telephone Cards• Postal Services• Entertainment (CD'S+DVD'S) ServicesOther Services • Laundry• Flower We make sure that Sidra products are 100% safe and of good quality. For our Products… We will Strictly Observe Expiration Dates Ensure Good Manufacturing standards through factory visits Monitor Nutritional Values and keep it safe from any harmful ingredients Observe FIRST IN FIRST OUT method Implement good product handling and procedure Maintain minimum inventory to keep the products freshness Product PlacementStore Lay-out complementing each categoriesGrouped by Product CategoriesEmphasize on fast selling and new itemsEnhance visibility of products on promotionsMass DisplayValue or Sale Corner Sidra Promotions: Value Added PromotionsPrice DiscountsCross Category promotionsBig Corporate PromotionsBundling PromotionsCombo Meals WOQOD is planning to have Sidra express at various locations in Qatar. It would be one stop convenient store catering to the requirements on Freshness with Bakery, Branded Coffee, Fruit, Salads, Branded Ice Cream, and Fresh Juices. The bakery offers you a choice of freshly made Sandwiches, Arabian Desserts and pastries.