At Lifecare, we believe that financial planning and wealth management are not about policies, procedures and claims. They’re about knowledge, freedom and confidence. We also know that people prefer to buy policies from people and that good relationships and trust are essential ingredients in the process of selecting the right investments and policies for your particular needs.It can be a challenge to understand what is on the market. Fifteen years ago there were only a handful of financial services and wealth management providers, in the UAE and Kenya. The market-place was smaller and the choices available were more restrictive. Today, however, there are many providers to choose from, with a broader range of products and services.