Qatar committed to utilizing transformative power of FIFA World Cup: Al Thawadi
Qatar’s hosting of the FIFA World Cup Qatar 2022 has the potential to bridge cultures and unite the Middle East, Hassan Al Thawadi, Secretary-General of the Supreme Committee for Delivery & Legacy (SC), underlined during the Munich Security Conference (MSC).
Al Thawadi was speaking at a panel session, moderated by Cathryn Clüver Ashbrook, Executive Director of the Future Diplomacy Project, alongside renowned academics, practitioners and policymakers.
The SC Secretary-General discussed the importance of the world’s most-watched sporting event as a vehicle for uniting people and nations, driving positive change and creating a lasting legacy way ahead of the tournament’s big kick-off on November 21, 2022.
"From day one we recognized that football – and the World Cup in particular – moves people in profound ways. It really does touch people’s hearts," he said.
"We realized that sport is a platform through which you can actually reach people – through the World Cup you can reach every single home on the planet.
"We wanted to make sure we utilize this transformative event, whether we’re using it as a vehicle for social development and social progress for Qatar, passing it onto the region, or using it as a platform to break down stereotypes."
Qatar is particularly keen to utilize the hosting of the World Cup to showcase the very best of the Middle East and Arab world, Al Thawadi noted.
"It goes without saying that our part of the world suffers from significant misperception issues,” he said, adding “People see us through a certain lens, but we find that when people get together in a sporting event, all that breaks away. People get together and celebrate – they no longer paint everybody with the same brush.
"Two perfect examples are Russia 2018 and Germany 2006 – the fans who attended left those two tournaments with completely different perceptions of those countries. It was a perfect example of people to people diplomacy – thousands of fans coming from around the world, interacting with people from the host nation and crafting their own opinions of that country and not relying on a stereotype. When it comes to the first World Cup in the Middle East and [the] Arab world, we see it as a golden opportunity to introduce our region and showcase all of its positive attributes to the rest of the world," he said.
More than nine years after winning the hosting rights, Qatar is already witnessing the legacy benefits of hosting the World Cup, said Al Thawadi.
"We launched Challenge 22 to support entrepreneurs in the region, so they can use the World Cup as a platform to reach people beyond their local markets. We have the Josoor Institute, which is uplifting the skills of people working within the sporting and hospitality industries – something which will allow these industries to act as job creators and contribute to economic growth in Qatar and across the region."
SOURCE: QATARLIVING