DJWE also offers educational platform with daily classes and workshops
The recently held Doha Jewellery & Watches Exhibition (DJWE) featured "spectacular pavilions" from Qatar’s seven industry powerhouses: Alfardan Jewellery, Ali Bin Ali Luxury, Al Majed Jewellery, Amiri Gems, Fifty One East, Al Muftah Jewellery and Blue Salon.
This year’s exhibition covered 33,000sq m, the largest yet, and also featured two exclusive pavilions dedicated to Indian and Turkish offerings.
The Indian pavilion housed 28 leading brands showcasing the country’s varied craftsmanship and styles, while the Turkish pavilion featured 11 established Turkish brands.
In addition, De Beers and Le Portique Jewellery made their first appearance at DJWE, as they prepare to launch stores in Qatar, while Jawaher introduced its new brand Lenore to the region.
Organised by Qatar National Tourism Council (QNTC) under the patronage of HE the Prime Minister and Minister of Interior Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani, DJWE 2020 concluded at the Doha Exhibition and Convention Centre (DECC) on February 29 with "record participation from both exhibitors and visitors".
The Amiri Gems pavilion brought high-end brands such as Adler, Concord, Davidor, Letalis and Ananya.
HE Sheikh Nawaf Nasser bin Khaled al-Thani said: “Amiri Gems is proud to have been part of the Doha Jewellery & Watches Exhibition since its inception. Our participation reiterates our commitment towards the national events that contribute to achieving a diversified economy and that support the pillars of Qatar National Vision 2030. Our participation in this year’s edition of DJWE was a huge success.
"The Amiri Gems pavilion showcased unique and luxurious pieces from international brands. We will continue to provide the Qatari market with the finest jewels and gems and look forward to the next edition of this exhibition to enhance Qatar’s leading position in this industry in the region.”
This year, Alfardan Jewellery unveiled a number of exhibits, including the Égérie watch line by Vacheron Constantin on the opening day, and an extraordinary diamond and gemstone collection by Tiffany & Co, designed by their chief artistic officer, Reed Krakoff.
Ali Alfardan, vice-chairman of Alfardan Group and president, Alfardan Jewellery, said: “Once again, Alfardan Jewellery proved an exceptional presence in the 17th edition of the Doha Jewellery & Watches Exhibition — pushing boundaries to showcase one-of-a-kind pieces by 73 of the exclusive high-end leading brands in the industry and their very own Qatari-made and inspired magnificent gem jewellery. We thank all our customers and visitors for their part and support in making this year's event a great success as always.”
Fifty One East pavilion didn’t have any shortage of visitors with Rolex exhibiting its Baselworld 2019 collection alongside Tudor’s award-winning P01 watch.
Chanel’s booth was inspired by the brand’s iconic camellia flower with its 1.5 1 Camélia 5 Allures collection as its centrepiece.
Bader al-Darwish, chairman and managing director of Fifty One East, said: “We were proud to participate in the 17th edition of DJWE, where Fifty One East presented its new pavilion, our largest to date, symbolising our success story that started more than 70 years ago. As part of our commitment to value and nurture the strong and long-lasting trustful ties that we have with our clients and partners alike, we were happy to present the finest brands from around the world along with an impeccable and memorable experience.
"We would like to thank Qatar National Tourism Council, DECC's team and everyone who contributed to the success of this edition. Year after year, DJWE is solidifying its position as one of the most important events in Qatar and the region."
Al Majed Jewellery had special reveals by Tag Heuer, including its Aquaracer Calibre 7 watch.
The limited-edition watch constructed of 200 pieces is inspired by the colours of Qatar’s flag.
Greubel Forsey and Roberto Coin had special reveals on the second day with Pasquale Bruni also showcasing its latest Atelier collection, Aleluia’.The new horological masterpiece, Zeitwerk D, by German brand A.
Lange & Sohne was unveiled on the last day of the exhibition.
Commenting on DJWE 2020, Jamil bin Mahdi al-Majed, vice-chairman of the Board, Al Majed Jewellery, said: “We would like to extend our sincere thanks and appreciation to His Highness the Amir Sheikh Tamim bin Hamad al-Thani for visiting the Al Majed Jewellery Pavilion during this edition of DJWE. We are honoured to have been one of the first founders of DJWE and to see the growth in the number of visitors year by year. We are extremely proud of our own successes and achievements that enable us to contribute to strengthening the local market.
"Al Majed Jewellery is known for preserving our nation's historical heritage and for designing the finest jewellery from natural Qatari pearl. Our understanding of the luxurious taste of the Qatari community and their status shows in the unique pieces we bring to the show. And, with the growth of the show over the past years and the fast development of the jewellry and watch industry, DJWE has become an international event awaited by everyone and the best destination for international brands.
"We see DJWE as a platform that not only highlights commercial and tourism potential but also reflects the development of the business landscape.”
Ali Bin Ali Luxury also revealed an exquisite range of new and unique designs at this year's exhibition, adding new brands like Dolce & Gabbana and Nous to their regular favourites such as Cartier, Piaget, Audemars Piguet, Van Cleef & Arpels, Graff, Damiani, Mikimoto, Ulysse Nardin, Jaeger-LeCoultre, Baume & Mercier and Garrard.
The Al Muftah Jewellery pavilion featured a host of exclusive international brands, including Charriol, Chronoswiss, Cuervo Y Sobrinos, Dubey & Schaldenbrand, Ebel, Falcinelli, Giovanni Ferraris, Montana and Movado.
Abdullah Almuftah, deputy chairman of the Board, said: “Doha Jewellery & Watches Exhibition, which is held once a year, is an indication of the health of markets, and over the years it has become the most important jewellery and watch exhibition in the Middle East.”
The Blue Salon pavilion also impressed the crowds with latest collections by Breitling, Zenith, Bovet, Louis Erard, Montegrappa, Korloff and Digo, to name a few.
In addition to a "diverse collection of stunning adornments", DJWE also offered an educational platform with daily classes and workshops conducted by industry experts, QNTC said in a press statement.
After receiving a great response last year, Qatar Watch Club returned with a series of panel discussions and educational workshops for the public, the statement noted.
Independent Swiss watch brand Salon des Horlogers brought three luminaries of the independent watchmaking scene – Romain Gauthier, Ludovic Ballouard and Laurent Ferrier – to DJWE for the first time, giving visitors the rare chance to meet these masters and get hands-on experience with their timepieces.
Objectif Horlogerie also offered demonstrations, while the De Beers Group Institute of Diamonds, in collaboration with UNI, hosted a daily diamond workshop with expert Rachel Sahar.
SOURCE: GULFTIMES